Merrifield

Building on the vision of a prestigious masterplanned community.

Merrifield is a masterplanned community without peer, recognised by government and business alike for its new take on urban community living. Set to deliver 8000 new homes, a dedicated city centre, integrated business precinct and over 110ha of parklands, it is poised to become the new epicentre of Melbourne’s north. Via billboards, brochures, community collateral and even the design of the Merrifield Sales Centre, Sense conveyed the essence of its core proposition ‘the city life you’ve always dreamt of’ across a variety of channels and touch points.

What we did:
  • BRANDING

  • COMMUNICATION STRATEGY
  • DIGITAL STRATEGY
  • ART DIRECTION & COPYWRITING
  • ILLUSTRATIONS & PHOTOGRAPHY
  • SALES CENTRE UPDATE
  • PROJECT BROCHURE
  • COMMUNITY PUBLICATIONS
  • INTEGRATED CAMPAIGN
  • WEBSITE DEVELOPMENT
  • CONVERSION OPTIMISATION
  • SOCIAL